Yes, marketing can be complex, and massive corporations can spend millions of dollars on so-called strategists and gurus so that they can run a billion-dollar 1-year-long campaign that may or may not pay for itself in a decade.
So you listen to 1,000s of podcasts, read countless articles on marketing and buy courses (often generic and outdated). They are all great in theory and are packed full of 'hacks', 'tactics' and the latest fads.
Some of that advice is even OK and may increase your conversion rate by 0.21%, but some of it is just plain strange like 'today we are seasoning a pixel' (as if it's a steak).
All of this is completely irrelevant for a small business owner in 2020. Most of us need a way to launch our funnels and campaigns fast so that we can solve immediate business problems and make money next week.
It sounds very simple. But it's very rarely easy.